Marketing planning is a critical component of business success. Many a times marketers adopt a me too approach (because my competitors are doing this) while laying down and executing marketing plan. In this article, I will give some tips with my decade of experience in creating strategies, marketing plan and assuring a success. In this 3 min read, if you have any questions or if you would like a free 30 min marketing consultation drop us a note at www.marketingdynamics.ca.
MarTech Evaluation
With world going digital and plethora of tools marketing tools available today it becomes a challenging task for marketing leaders to evaluate and select right tools for their process . I have often noticed 55-60 of tools procured by marketing leaders are not used at all or are highly under utilized. So before you procure any tools, you should clearly define process to execute. Here is a list of mostly commonly tool you would need for your digital marketing success.
- CRM: Salesforce, HubSpot, Zoho, Monday
- Social Media Scheduler: Buffer, Hootsuite
- Social Media: Facebook, Instagram, LinkedIn, YouTube, Pinterest, X
- SEO: SEOFrog, SEMrush, Ahrefs, Google Search Console, GoogleMyBusiness, Google Tag Manager
- Analytics: Google Analytics, Power BI, 6Sense
The list will go on but to get better ROI on your marketing spend be wise while choosing the right tools. Have a MarTech Evaluation strategy in place and evaluate your tools on different parameters such as outcomes, usability, and degree of adoption.
Choosing the right marketing tools
In the introduction, I mentioned often marketers make a mistake of me too marketing which means I will run Google Ads because my competitors are also running ads. We have technology at our discrete. Leverage technology to identify top three platforms your audience is consuming content on. Sparktoro, is an app excellent tool I have used. It puts crucial information about any online audience at your fingertips: Behaviors: what they visit, read, watch, listen-to, and follow.
Content Marketing
Key to digital marketing success My customers often ask me what is content marketing? How to do we proceed around it? When will we get results? Okay, let us look at content marketing at a brief and answer some of these questions. Content marketing is your silent salesman. Content marketing goes hand in hand with your SEO plan. The main idea behind have content marketing is to help your audience with answers they are looking for their problems. So it is never about you its about your audience, their problems and of course your solution in terms of product or a service. Create clusters of content which is relevant, authentic and help your audience with their current problems. Topics that you select should be trending and address your audience needs. It is always a give and take relationship. Content marketing can do wonders and the only and only if it is backed by through research. As I mentioned earlier content marketing and SEO – the silent salesperson are friends. So lets be honest content marketing will not give you success overnight unless you have quality content relevant to current affairs. Sit tight, content marketing works you just have to be focused and have right distribution strategy in place.
SEO – The Silent Salesperson
A well articulated SEO strategy can give you a competitive edge. Create your niche and identify your sweet spots and target most relevant keywords that matter to your business the most. Remember quality is the goal and not the quantity. Stop spamming rather focus on relevancy and intent. Spread your SEO action plan in phases while targeting keywords and document every action. Monitor, measure and optimize. Although SEO is silent salesperson , you cannot remain silent. Keep shaking hands with Search Engines and get notified.
Lastly, there are many other areas I have seen over spending with no ROI by marketing leaders, but with a laser eye focus on these areas you would be able to save ton of money in your campaigns. I have tried to highlight most common areas here, but if you have any questions feel free to book a free consultation with us